People are curious what is Yammar on two of the packages? Is it necessary to included Yammar on their SharePoint plan?
Yammer is an enterprise social network that transforms organizational communication and collaboration among
employees, customers, partners and suppliers. More than 80 percent of Fortune 500 companies are using Yammer’s
award-winning Software-as-a-Service (SaaS) solution to break down silos, drive organizational alignment, increase agility
and improve decision making.
Case : Retail industry :
Industry
Retail
RegionNorth America
Employees300
Keeping employees engaged while scaling up
Founded by high school sweethearts and vintage clothing aficionados Eric Koger and Susan Gregg Koger, ModCloth is an online apparel, accessories, and home decor retailer that aims to provide a fun and engaging shopping experience for their customers. The company has garnered enormous popularity since its launch and has grown rapidly in a short period of time, ranking second on Inc. Magazine’s 2010 List of Fastest Growing Private Companies and first in the retail category. ModCloth is a poster child for social media with a massive and highly engaged online customer community. Employees understand the value of driving engagement through social networking, and wanted a tool that could replicate that type of engagement within the company.Bringing people and ideas together
In the face of its rapid expansion to 300 employees at four offices across the country, ModCloth has been able to maintain its tight-knit employee community through its use of Yammer. Beyond building community, Yammer provides employees a place to share news and collaborate around projects, connecting individuals and ideas at the right point in time. These connections have resulted in significant time savings and a reduction in duplicated work. Yammer has also improved employee engagement and strengthened vertical communications at ModCloth, allowing executives to easily share news with the entire company and employees to feel better connected to the company vision.With Yammer, employees have a place to share news,
collaborate around projects, repurpose work and save time while
Beginnings
SOCIAL IN THEIR DNA
Social media has always been a core part of ModCloth’s DNA. With
over 40,000 Twitter followers and 270,000 Facebook “Likes”,
ModCoth’s social media presence is impressive for a company of any
size. Because social networks played a large role in the company’s
growth and development, it was only natural for the company to
adopt a social networking tool for internal communications as well.
After conducting market research, Natasha Khan of ModCloth’s
Social Team identified Yammer as the leading social tool for
businesses, and began posting to Yammer with a small test group
immediately. In the face of its rapid expansion to 250+ employees
at four offices across the country, ModCloth has maintained its
tight-knit sense of community and attributes much of this to its use
of Yammer. ModCloth’s People Team played a large role in scaling
and evangelizing the tool, helping ModCloth maintain its quirky and
unique culture by connecting employees wherever they are.
Results & Benefits
VALUE THROUGH SERENDIPITY
Yammer has provided ModCloth deep value by connecting people
and ideas at the right moments in time. For example, Scott
Hernandez, ModCloth’s Head of Talent Acquisition, has used
Yammer to source valuable engineering hires through referrals,
saving his team the time and energy of finding these people “in the
wild.”
ModCloth has also been able to save teams from duplicating work
that’s already been completed. Product Manager Fiona O’Donnell
McCarth recounts an instance where Yammer saved her team a
significant amount of work: “We see mobile as the next big platform
for ecommerce, so our User Experience group began
designing a research campaign to gather feedback from
users on what they’d like to see in ModCloth’s mobile
applications. A member of the team shared this with our
Yammer network, and within hours a member of the Social
Team replied saying that her team had already done a
large user survey on mobile expectations. She attached
their findings, complete with a robust spreadsheet of
customer feedback data, saving the User Experience team
weeks worth of work.”
REGULAR EXECUTIVE INTERACTION
The ModCloth executive team values transparency and
openness and uses Yammer to put these principles into
practice. Executives have integrated Yammer into their
daily routines, posting company updates and inviting
comments and participation. After board meetings,
executives share summaries of discussion topics, new
developments, and next steps.
FEATURE SPOTLIGHT: PRAISE Manager, ModCloth
ModCloth executives use the Yammer Praise app to
publicly recognize outstanding employee performance.
When an employee has done a superlative job on a project
or completed a difficult task, executives jump at the
opportunity to post a praise message into the feed,
knowing that it helps employee satisfaction and
encourages more great work
CROWDSOURCING IDEAS AND FEEDBACK
Members of ModCloth’s fashion buying team often post
images of new items they’re on the fence about and ask
employees for feedback. The company’s many
fashionistas comment and give loads of feedback,
influencing the buying team’s purchasing decisions.
ModCloth’s blog team also benefits from crowdsourcing
ideas on Yammer by managing a blogging group in which
employees regularly share their ideas for blog posts.
ModCloth’s enormously popular Life in Style blog is filled
with posts inspired by ideas from ModCloth employees, all
shared on Yammer.
KEEPING MODCLOTH UNIQUELY MODCLOTH
Every new ModCloth hire is introduced to ModCloth’s
Yammer network on their first day as part of their
onboarding process. ModCloth’s People Team has
identified Yammer as a great way for employees to learn
their coworkers’ names and immediately feel immersed in
the ModCloth culture. New employees instantly
understand the importance of customer feedback at
ModCloth, as support reps share what they’re hearing
from customers on Yammer.
“Every week, a member of the customer support team
posts their favorite bit of customer feedback. This simple
action has become a favorite for our employees, who find
the customer feedback incredibly inspirational.
”
Natasha Khan Kazi
New parents at ModCloth share pictures of their newborn
babies, building community and companionship within the
company as people comment and like the posts in droves.
Another excellent community-building activity was
running an exercise contest through Yammer called “Step
It Up,” where each ModCloth employee was given a
pedometer to track the number of steps taken in a day.
Yammer provided employees the ideal platform to cheer
on their team (and “trash talk” the rest). Through
activities like these, Yammer has helped ModCloth
maintain its fun, unique culture through a period of rapid
expansion.
Benefits
- A tighter sense of community. Yammer helps connect the entire ModCloth organization, from employees to senior leadership.
- Stronger alignment. Employees across the company are engaged with the corporate vision, mission and values.
- Significant time savings. Collaborating on Yammer allowed a mobile platform team to reduce duplicate work, saving 2 weeks on their project.
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USD36.00/user/year (excluding Sales Tax and GST, if any)https://portal.microsoftonline.com/partner/partnersignup.aspx?type=Purchase&id=3053fb2a-df51-4d2f-b2bf-fc8ff7a3206b&msppid=3359965
USD36.00/user/year (excluding Sales Tax and GST, if any) This purchase offer includes:
- 1 user licenses Yammer Enterprise
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£24.00/user/year (excluding Sales Tax and VAT, if any) https://portal.microsoftonline.com/partner/partnersignup.aspx?type=Purchase&id=4d152cec-5577-4580-9428-deff0a811f08&msppid=3359965
£24.00/user/year (excluding Sales Tax and VAT, if any) This purchase offer includes:
- 1 user licenses Yammer Enterprise
- Delegated administration ( optional )
AUD$36.00/user/year (excluding Sales Tax and GST, if any) https://portal.microsoftonline.com/partner/partnersignup.aspx?type=Purchase&id=28838c67-0e5c-4efc-b94e-778f902c7c0a&msppid=3359965AUD$36.00/user/year
This purchase offer includes:
- 1 user licenses Yammer Enterprise
- Delegated administration ( optional )
€30.00/user/year (excluding Sales Tax and VAT, if any) https://portal.microsoftonline.com/partner/partnersignup.aspx?type=Purchase&id=38dc56d8-095d-4679-8cd8-7485b2ea4b08&msppid=3359965
€30.00/user/year (excluding Sales Tax and VAT, if any) This purchase offer includes:
- 1 user licenses Yammer Enterprise
- Delegated administration ( optional )
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Base on the above comparison. It seem it is more cheaper if subscripted to SharePoint online with Yammar or Microsoft Office 365 Enterprise E3 rather than a Yammar stand alone packages if you want to upgrade Microsoft office as well.
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