Online interactive yoga course via Citrix GoToTraining

About the company

Mr and Mrs Pose was founded in Sydney in 2011 by Jennifer Taylor to provide greater online access to yoga, meditation and the wellness lifestyle throughout Australia and New Zealand.

With a combined history of over 20 years’ worth of yoga instruction experience, business owners Murray and Jennifer Taylor treasure their daily personal practice and strive to inspire everyone to practice yoga and meditation with their loved ones.

Challenge

With our society continually looking for new ways to remain fit and healthy, yoga has long been a staple in the weekly exercise routines of many Australians. In recent years, yoga’s profile has grown, reaching broader demographics than ever before.

The steady popularity of yoga has given rise to an abundance of yoga studios, making it especially challenging for small, independent businesses to find ways to differentiate and remain competitive. With limited resources and space, Jennifer and Murray couldn’t afford to lease a yoga studio and also reach those unable to attend a class.

They needed to find a way to tap into the potential of the online world, whilst maintaining the intimacy and interactive feel of small-group yoga training.

 
“Our vision is to inspire men and women to practice yoga and meditation with their loved ones, partners, friends, children or colleagues — regardless of location. Without GoToTraining enabling us to approach our business in an ‘out of the box’ way, we would never have been able to reach the client base we have today. Not only have we created a small business based solely on mobile-app technology, we’re encouraging flexibility and a healthy work-life balance for our clients, which is what we’re all about.”
-Jennifer Taylor, co-founder, Mr and Mrs Pose

Solution

Mr and Mrs Pose is the first online yoga studio to offer live, interactive classes via Citrix GoToTraining. Launched in December 2013, the classes have been designed in response to student feedback about interaction with teachers.

The classes can be joined live or accessed via a recorded version if students can’t make the session. Class participants share webcams so the teacher can correct them as they go and also so students can see others in the class.

Benefits

Jennifer Taylor now offers up to 15 live, interactive classes via GoToTraining and earns around 70 percent of her income from the online classes. Feedback from online participants continues to be highly positive.

One student said, “I am a yoga beginner and tried the online introductory class to see how it worked. It was amazing to have an instructor beamed into my living room.”


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